Retention marketing for DTC brands

Acquiring customers is expensive.
Keeping them
is our job.

Your ads win the first order. Our retention engine wins every order after, across email, SMS, and every channel you own.

Get a free retention audit Schedule a strategy call

One customer. Every channel. One connected journey.

THE ART OF KEEPING CUSTOMERS01 — 03

EmailSMSLoyaltyWhatsApp

THE NEXT CHAPTER

A MESSAGE THAT BELONGS

A little more of
what you love.

The right follow-up. At the right moment.

Find your next favourite

Your customerAlways at the centre.

CONSIDERED. CONNECTED. CURATED.

Lifecycle illustration · not client work

Retention, curated.

Customer insightConsidered messagingConnected systems

The opportunity

Most brands are paying twice for the same customer.

Acquisition costs keep climbing. Meanwhile, the customers who already bought quietly drift away with no welcome sequence, no post-purchase journey, no reason to come back.

A customer who already trusts you gives you a different place to start. Retention connects that first purchase to a longer relationship.

Find your next opportunity

What we do

One customer.
Every channel.
One connected journey.

Retention isn’t just email. It’s every message a customer receives after their first purchase, and every system that gives them a reason to stay.

Your
customer

EmailSMSWhatsAppPushLoyalty & referralsSubscriptionsA single plan. A connected experience.

Messaging channels

Email · SMS · RCS · WhatsApp · Push · Instagram DMs

Revenue systems

Subscriptions · Loyalty · Referrals · Cross-sell & upsell

Lifecycle foundation

Deliverability · Segmentation · Personalisation · Automations

Most brands start with two or three, then add more once the foundation is working.

See all services

How we work

Audit first.
Always.

Understand the system. Find what matters.
Build the journey around it.

Audit the system.

We review deliverability, automations, campaigns, integrations, list growth and messaging setup. You get the findings whether or not you hire us.

Find the leaks.

Missing journeys, weak segments, and messages that never reach the inbox. We prioritise the opportunities by their potential value.

Rebuild the journey.

A written retention roadmap, the highest-value flows, and a considered campaign calendar. Your customer hears one connected conversation.

Keep improving.

Campaigns, A/B tests, automation refinements and reporting. Every cycle gives the next decision a stronger foundation.

Start with a free retention audit

The Kuratyx perspective

Every message
is a choice.

Who receives it. When it arrives.
What it helps them do next.

01 / The customer

Choose the segment first.

Build the message around what those customers need, based on what they browse, buy, and come back for.

02 / The moment

Let behaviour guide the timing.

A first order, a refill, a milestone, a quiet spell. The reason to send should belong to the customer journey.

03 / The relationship

Make the systems work together.

Connect campaigns, loyalty, subscriptions and referrals, so the experience feels considered from one interaction to the next.

Platforms across the retention ecosystem

KlaviyoShopifyOmnisendAttentiveRechargeYotpo

From the curator’s desk

A little more perspective.

Explore insights

Lifecycle4 min read

Your first order is the start of the journey.

What a considered post-purchase journey should help a customer do, before you ask them to buy again.

Read the insight

Segmentation3 min read

Choose the segment before the subject line.

A practical way to turn customer context into a more useful campaign brief.

Read the insight

Measurement3 min read

Revenue needs a little context.

Attribution, comparison periods and the questions to ask before celebrating a headline number.

Read the insight

A better next chapter

The revenue is already here.

Let’s find the opportunities in the customers you already have.

Get a free retention audit Schedule a strategy call

Acquiring customers is expensive.Keeping them is our job.

Most brands are paying twice for the same customer.

One customer.Every channel.One connected journey.

Messaging channels

Revenue systems

Lifecycle foundation

Audit first.Always.

Audit the system.

Find the leaks.

Rebuild the journey.

Keep improving.

Every messageis a choice.

Choose the segment first.

Let behaviour guide the timing.

Make the systems work together.

A little more perspective.

The revenue is already here.

Acquiring customers is expensive.Keeping them is our job.

Most brands are paying twice for the same customer.

One customer.Every channel.One connected journey.

Messaging channels

Revenue systems

Lifecycle foundation

Audit first.Always.

Audit the system.

Find the leaks.

Rebuild the journey.

Keep improving.

Every messageis a choice.

Choose the segment first.

Let behaviour guide the timing.

Make the systems work together.

A little more perspective.

The revenue is already here.

One plan.A connected experience.

The message is only half the decision.

Give a good relationship somewhere to go.

Build on something that works.

You don’t needevery channel at once.

The revenue is already here.

The right message.The right place.

Email

SMS & RCS

WhatsApp

Push notifications

Instagram DM automation

Channel coordination

A calendar is a starting point. Your customer’s behaviour is the context.

The revenue is already here.

A reason to return.An easier way to stay.

Product subscriptions

Loyalty rewards

Referral programmes

Cross-sell & upsell

Connected integrations

Customer continuity

The system should support the relationship at every step.

The revenue is already here.

Before the next send,strengthen the system.

Deliverability

Segmentation

Personalisation

Lifecycle automations

Testing & quality assurance

Measurement

A better foundation makes the next decision clearer.

The revenue is already here.

The work behindthe next order.

Looking for an examplerelevant to your store?

A clear starting point

A connected plan

A consistent way to measure

The revenue is already here.

A curator chooseswhat matters.

Retention,curated.

Care in the details.Clarity in the plan.

Understand before acting.

Connect the experience.

Keep asking what’s next.

Rana Uzair

Acquiring customers is expensive.
Keeping them
is our job.

One customer.
Every channel.
One connected journey.

Audit first.
Always.

Every message
is a choice.

Acquiring customers is expensive.
Keeping them
is our job.

One customer.
Every channel.
One connected journey.

Audit first.
Always.

Every message
is a choice.

One plan.
A connected experience.

You don’t need
every channel at once.

The right message.
The right place.

A reason to return.
An easier way to stay.

Before the next send,
strengthen the system.

The work behind
the next order.

Looking for an example
relevant to your store?

A curator chooses
what matters.

Retention,
curated.

Care in the details.
Clarity in the plan.

A little more
perspective.

Find the gaps.
See the opportunity.

Tell us what
comes next.

Your customers.
Your next chapter.

Start with
what matters.

Start with a
conversation.

Check your
booking confirmation.